It is often thought that buying a branded mass-produced jewelry piece is cheaper than buying an artisan-made or even customized creation. This is not true. The final price that the customer pays in the traditional supply chain process, represents the addition of multiple hidden industry and retail markups. In contrast, Gioielli di Valenza handmade jewelry often delivers superior quality, uniqueness and attention to detail at a price that more accurately reflects the true value of the work and materials involved.